Making the Most of Point-of-Sale Data
Our Client, a category-leading consumer packaged goods company with a strong brand, was beginning to experience sales erosion and retailer attrition. A new executive team surmised this was partially due to ineffective retailer collaboration, exemplified by their inability to present retail partners with a fact-based selling case grounded by<span. . .
Tagged in: Analytics, Optimized Operations, Other Industries, Products & Distribution, Retail