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Capability ExpertiseInnovationInnovation Process Execution
In addition to helping our Clients assess and design their innovation methodologies to ensure they are doing things the “right” way to execute their business strategies, Trexin also provides direct assistance in all of the stages that typically comprise an innovation process, from ideation and discovery through concept launch.

Help section

Help me lead a voice-of-the-customer (VOC) or structured discovery session

The single most important principle of a strong innovation process is customer focus. Yet simply talking to prospects about your ideas is insufficient and often misleading. Trexin can help you solicit genuine customer input while also understanding unmet needs and customer value that drives purchasing decisions.

Areas of Expertise:

  • IDEATION
  • CUSTOMER CENTRICITY
  • VOICE OF THE CUSTOMER
  • DISCOVERY SESSIONS
  • JOBS TO BE DONE

Help me scope a new concept

After a concept is identified, its preliminary viability needs to quickly and efficiently be evaluated through traditional “desk research”. This research typically involves three components that Trexin can help you complete: a preliminary market assessment, a preliminary technology assessment, and a source of supply assessment.

Areas of Expertise:

  • SCOPING
  • MARKET ASSESSMENT
  • TECHNOLOGY ASSESSMENT
  • SOURCE OF SUPPLY ASSESSMENT

Help me build a business case and define a minimum viable product

The last screening step before a concept enters a more expensive development stage is to evaluate the formal business case. Trexin has extensive experience with business case development and can help you with all facets, including in-depth market research, concept testing, value-to-the-customer testing, and business/financial analysis.

Areas of Expertise:

  • MARKET RESEARCH
  • CONCEPT TESTING
  • VALUE TO THE CUSTOMER TESTING
  • BUSINESS ANALYSIS
  • FINANCIAL ANALYSIS
  • BUSINESS CASE DEVELOPMENT
  • COST BENEFIT ANALYSIS
  • NET PRESENT VALUE
  • INTERNAL RATE OF RETURN
  • MINIMUM VIABLE PRODUCT

Help me improve development, testing, and validation

Just as software development has adopted lean manufacturing concepts, so too has innovation processes. Trexin can help you improve your development, testing, and validation steps by directly leveraging agile, lean, and spiral development techniques to efficiently deliver upon minimum viable product commitments.

Areas of Expertise:

  • RAPID PROTOTYPING
  • AGILE, LEAN
  • INCREMENTAL
  • ITERATIVE
  • SPIRAL
  • FIELD TRAIL
  • BETA TESTING
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