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Capability ExpertiseSolutions DeliveryNew Product Development & Innovation
The romantic view of innovation is that it occurs largely in the garages of entrepreneurs inspired to change the world. But companies have repeatedly shown that innovation and new product development can in fact be institutionalized in such a way that it continually drives high corporate performance and earnings. Trexin’s new product development and innovation services help you uncover new profit streams from existing product families, develop entirely new products and enter new markets altogether.

Warren Golla

Co-Founder, Partner, and Data & Analytics Lead

Warren Golla is an experienced management consultant and technologist, specializing in the enhancement of business value through strategic initiatives, operational effectiveness, and market innovation. Immersed in advanced technologies with a keen perception of practical capabilities, Warren is able to evaluate emerging technologies and trends to envision how they might best be leveraged by clients for strategic advantage to drive profitable growth. Warren is an excellent communicator who is equally conversant with business executives and technologists alike.

At Trexin, Warren provides professional services related to Innovation, Business Strategy Execution, Business/Technology Alignment, IT Strategy, Enterprise Architecture, and Analytics.

Help section

Help me develop a structured approach to new product development and innovation

For a company to be truly innovative, a structure must be put in place to foster, nurture and advance innovation on a systemic basis. Otherwise, innovation is episodic at best. Having the privilege to work directly with some of the most innovative companies across a variety of industries, Trexin has seen what works and what does not. With that knowledge in hand, Trexin promotes an innovation and new product development methodology that is best described as lean, integrated, gated and customer-centric. We can help you establish a new innovation program if you don’t yet have one, or we can help you refine the program you already have in place.

Areas of Expertise:

  • INNOVATION
  • NEW PRODUCT DEVELOPMENT
  • STAGE GATE
  • PROJECT PORTFOLIO MANAGEMENT
  • LEAN STARTUP

Help me rapidly innovate to gain a competitive advantage

The first principle of new product development and innovation is to do things the “right” way, which starts with discovery/ideation, scoping, business-case clarity and concept development. In today’s hyper competitive environment, this cannot be improvisational. It’s essential that it be rapid and efficient. Trexin will help you gain a competitive advantage by designing or refining your early innovation stages to embody three fundamental characteristics:

  1. Customer focused
  2. Front-end loaded (scoping and business case development)
  3. Spiral development

Areas of Expertise:

  • IDEATION
  • DISCOVERY SESSIONS
  • VOICE OF THE CUSTOMER
  • DISRUPTIVE INNVOATION THEORY
  • JOBS TO BE DONE
  • PRELIMINARY MARKET ASSESSMENT
  • PRELIMINARY TECHNOLOGY ASSESSMENT
  • SOURCE OF SUPPLY ASSESSMENT
  • IN-DEPTH MARKET RESEARCH
  • CONCEPT TESTING
  • VALUE-TO-THE-CUSTOMER TESTING
  • BUSINESS & FINANCIAL ANALYSIS
  • VOC USER NEEDS & WANTS
  • FULL PROPOSITION CONCEPT TEST
  • RAPID PROTOTYPE & TEST
  • FIELD TRAIL & BETA TEST

Help me drive new products and services to market quickly & efficiently

Building upon a rapid innovation process that drives a competitive advantage, doing things the “right” way means quickly and efficiently driving new products and services to market. Trexin can help you accomplish this by understanding how to implement a holistic approach driven by effective cross-functional teams. Trexin will also help you institute the proper metrics, accountability and continuous improvement steps to drive the product through the final stages from development to testing & validation and ultimately to product launch.

Areas of Expertise:

  • cross-functional teams
  • innovation leadership
  • empowered teaming
  • project success metrics
  • business success metrics

Help me improve my investment productivity

When it comes to new product development and innovation, it’s important that you do things the “right” way, but it’s even more important that you do the “right” things. Doing the right things means ensuring that your innovation investments are aligned with your business objectives and ensuring that you actually achieve a return on those investments. Three ways to improve your investment productivity are:

  1. Strategic portfolio management
  2. Project selection & prioritization
  3. Limiting the number of projects

Drawing upon a wealth of expertise representing the collective best practices of companies ranging from innovative startups to Fortune 50 companies across numerous industries, Trexin has a wide variety of tools, templates and accelerators to quickly introduce you to new techniques and refine your existing approaches to improve your investment productivity.

Areas of Expertise:

  • project portfolio management
  • strategic bucketing
  • product roadmapping
  • CBA
  • NPV
  • EVA
  • IRR
  • productivity indexing
  • real options
  • expected commercial value
  • stage gates
  • scorecards

Accelerating the Growth of a PBM

Our Client had identified revenue opportunities within its PBM business that could dramatically increase share growth. Many customers of its PBM business weren’t using our Client’s Specialty Pharmacy (SpRx) offerings, resulting in business lost to competitors. Their goal was to accelerate the growth of its SpRx business and increase its. . .

Tagged in: Aligned Enterprise, Healthcare, Life Sciences, Solutions Delivery
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