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Capability ExpertiseData & AnalyticsAdvanced Analytics & Data Science
The goal of analytics should be to provide your business with a “decision advantage” – quantitative evidence that can be acted upon to improve performance. Whether you’re seeking insights into your markets, customers, sales, or operations, Trexin’s advanced analytics and data science services can help you improve your business performance.

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Help me better understand my market and competition

Applying innovative data science techniques to traditional Market Research functions, Trexin can help you identify and analyze market need, market size, and competition. Strategies include quantitative techniques such as customer surveys and analysis of secondary data as well as qualitative techniques such as in-depth interviews and focus groups.

Areas of Expertise:

  • Market Sizing & Opportunity Analysis
  • Market Entry Strategy
  • Competitor Analysis
  • Survey Analytics
  • Market Segmentation

Help me better understand my customers and their needs

By applying advanced analytics to data related to actual customer behavior, Trexin can reveal deep insights into your customers’ wants, needs, and beliefs. Analysis such as market segmentation and predictive analytics models will help you make key business decisions regarding product, price, promotion, and distribution, allowing you to create personalized customer experiences, earn more business, and generate increased loyalty.

Areas of Expertise:

  • Customer Profiling & Segmentation
  • Customer Lifetime Value
  • Customer Retention
  • Loyalty & Churn
  • Cross Selling & Upselling
  • Market Basket Analysis & Product Bundling
  • Recommendation Engine & Next Best Action
  • Sentiment Analysis / Voice of the Customer

Help me improve my marketing performance

Trexin can help you analyze, measure, and manage your marketing performance to maximize its effectiveness and optimize ROI. Specific focus areas include Brand Equity, Product Portfolio, Attribution Modeling, and Marketing Mix & ROI analysis, which quantifies the potential value of marketing inputs and employs predictive analytics models to identify marketing investments most likely to produce long-term revenue growth.

Areas of Expertise:

  • Marketing Mix & ROI
  • Attribution Modeling & Performance Attribution
  • Product Portfolio Management
  • Brand Equity

Help me improve my retail/in-store sales

Whether you would like to optimize your supply chain, improve your demand forecast, or determine which products provide the highest level of sales and profits to influence product inventory and shelf space decisions, Trexin’s data scientists can provide you with a clear decision advantage. And our expertise spans the perspective of both retailers as well as consumer packaged goods manufacturers.

Areas of Expertise:

  • Shelf Storage & Merchandise Planning
  • Supply Chain Analytics
  • Demand Forecasting
  • Localization-Clustering-and Real Estate Asset Management

Help me improve my eCommerce/digital sales

Regardless of whether you participate in B2C or B2B markets, Trexin’s data scientists can apply the full force of descriptive, predictive, and prescriptive modeling to your data to strengthen your brand and boost sales while providing your customers with a more seamless shopping experience. Strategies for Web and Mobile analytics are numerous, starting with basic site visitor and tracking analytics and leading to sophisticated recommendation engines and machine learning tools.

Areas of Expertise:

  • Recommendation Engine & Next Best Action
  • Conversion Rate Optimization
  • Website Audit
  • Mobile & Website Tracking and Ecommerce Analytics
  • Setup & Implementation
  • Web/Mobile Analytics
  • Social Media Analysis

Help me optimize my pricing to improve profitability

Pricing is one of the most direct ways to improve corporate profitability, yet growing market complexity and multi-channel environments makes it difficult to properly assess. Trexin’s data scientists can help you get started by answering fundamental business questions, such as “Who is my most profitable customer?” and “What is my most profitable product?”  Then our experts can build sophisticated pricing models that will help you understand the potential impact of pricing changes on demand and profitability.

Areas of Expertise:

  • Dynamic Pricing & Optimization
  • Promotional Pricing
  • Profitability Analysis
  • Value Based Pricing
  • Price Elasticity Modeling

Help me reduce my inventory, warehousing, and transportation costs

Even with the right ERP systems in place, the application of advanced analytics can dramatically reduce costs and boost service levels by increasing visibility into your operations. Trexin can help you design and implement numerous strategies, ranging from supply chain analytics to demand forecasting and inventory management.

Areas of Expertise:

  • Supply Chain Analytics
  • Demand Forecasting
  • Inventory Management
  • Transportation Logistics
  • Strategic Sourcing
  • Call Center Analysis
  • Site Selection

Help me manage risk and detect/prevent fraud

Predictive models and machine learning have become exceptionally good at detecting and preventing fraud across a variety of industry settings, including retail, insurance, and banking. Trexin’s data scientists can help you understand and implement the advanced analytics to address fraud and manage risk holistically across the enterprise to increase your return on capital and improve business performance.

Areas of Expertise:

  • Operational Risk Management
  • Market Risk Management
  • Credit Risk Management
  • Asset Classification
  • Fraud Detection
  • Portfolio Optimization
  • Premium Modeling
  • Loss Modeling

Managing Data For A National Medicare Provider

Specializing in primary care for seniors, our Client experienced explosive success, growing in five years from 5,000 patients to over 30,000 patients served by 37 medical centers in 25 cities within 8 markets. This rapid growth led to serious data quality issues, heavy manual intervention for most key processes, and. . .

Tagged in: Data & Analytics, Healthcare
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